Featured Projects

Project Eve – Soft is powerful

A BRAND NEW BRIEF 

In Spring/Summer ‘19, Project Eve - a premium women’s fashion brand introduced their softest range of fashion ever made. Our task was to launch a season campaign that drew credibility from this core product strength while also straddling conversations surrounding the core audience of the brand: women.

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SOLUTION

We wanted our campaign to offer a sticky counterpoint to the conventional wisdom that was always supported by an inviting product-based truth. Here’s how we cracked the code. 

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HOW SOFTNESS GOT SOCIAL MEDIA TALKING 

Our heartfelt messaging and unique creatives were able to pull in engagement rates far surpassing the industry standards. With a 3.2 million reach, the brand raked in a whopping 32% engagement rate. The industry average being just 0.68%.
 

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