A BRAND NEW BRIEF
In Spring/Summer ‘19, Project Eve - a premium women’s fashion brand introduced their softest range of fashion ever made. Our task was to launch a season campaign that drew credibility from this core product strength while also straddling conversations surrounding the core audience of the brand: women.
HOW SOFTNESS GOT SOCIAL MEDIA TALKING
Our heartfelt messaging and unique creatives were able to pull in engagement rates far surpassing the industry standards. With a 3.2 million reach, the brand raked in a whopping 32% engagement rate. The industry average being just 0.68%.