Thirsty Fox was born in a bar in Sommerville, near Boston. A chance encounter, a charming conversation, and a new cider was born. While we inherited the variant names and packaging design, we brought Thirsty Fox to life online and offline. We started with a sparkling new website that introduced cider to India and Thirsty Fox to the world.
Thirsty Fox's natural goodness was a key talking point for both on-premise and off-premise outlets. We created branded collaterals that drove Thirsty Fox trials and established it as a refreshing brand.
Our social strategy for the brand established its credentials as a category leader for cider in India. While creating a distinct look and voice for the brand across social channels.