BUILDING A BRAND FROM BARE BONES.
The client approached us with a great product line. The endeavour would be to build a serious yet approachable brand that stood for healthy, on-the-go nutrition for the urban go-getter.
Looks start with the logo
The logo symbol is a morphing “PLAY” button in bold purple with a custom-made logotype in bright yellow. The form we constructed was organic yet geometric, juxtaposing colours and layers for a look that was look fit yet friendly.
‘Superfood’ is currently the rage in the Western world and is slowly on the rise in India. It made sense to help the brand have a first-mover advantage over the prefix ‘super-‘ in this category given that Zago packs in all the essential nutrients needed for urban life.
Creating verbal and visual synergy
To strike the balance between focus and fun, the visual language presents clean, uncluttered black and white imagery complimented by a colourful and youthful brand call to “Superize”.
Lights. Camera. Action.